Why You Need Good Product Descriptions

There is a lot of talk about SEO these days. Everyone is trying to get to the top of the search results on Google and other sites using targeted keywords. The idea behind this is that if certain keywords and phrases are entered in a search engine then, if you optimize around these keywords, you will have a higher search engine ranking. This works well for many companies, but what about an online retailer that offers many different, and possibly unique products? Optimizing for one or two keyword phrases may exclude the majority of your products.

There are a few things you can do that can actually help bring in more customers and help them find your products. If you are familiar with SEO, you may have heard of a term called “Long Tail.” This refers to longer search phrases, more than 3 or 4 words that people are searching for when they are searching for something very specific. For example, let's say someone is looking for a new pair of jeans. Your potential customer already knows the style, the color, the fit, the brand, and maybe they are looking for a sale or discount, so instead of typing in blue jeans, maybe they would type in “30 32 Levis 501 blue sale.” It would be silly to optimize your whole website around this one phrase, but by having well-written product descriptions for each of your products, your website will contain the phrases that people are searching for when they are looking for something very specific.

HIT Web Design can help you write product descriptions for you products. We also offer SEO URLs where each of your individual products has part of the product description right in the URL. With good product descriptions and SEO URLS, you will increase the chance that someone will find your site and buy your products.

For more information, please visit http://www.hitwebdesign.com or call 1-866-211-0743.

What is Meta Data?

You may have heard of meta data or you may have not—but it is one of the most important aspects of your site when it comes to how search engines find and rank your site. Meta data is information about your website, or more precisely each of the web pages on your site, that is not part of the main body of the text. Meta data works behind the scenes to tell web crawlers and the search engines what your site is about, and because of this it is important for it to contain keywords to help your sites Search Engine Optimization.

The three main elements of meta data are the Page Title, Page Description, and Keywords.

Page Title
This is the most important piece of meta data and should be keyword phrases that accurately describe what your site is about, and a phrase that people are searching for. The Page title appears at the top of each of your web pages.

Page Description
The page description tells in only a few sentences what your website is about. It is important to use keywords here as well, while accurately and concisely describing your website. This is the information that appears when you do a search on a search engine under the results.

Keywords
Due to abuse, the keywords meta data is not as important as it once was when determining a websites search engine ranking. However, it is still used and listing keywords here can be of some benefit to your site.

HIT Web Design writers can help you find the keywords and write content for your site that can help improve your sites search engine rankings.

For more information, please visit http://www.hitwebdesign.com or call 1-866-211-0743.

Link Baiting

Links are a very important part to Search Engine Optimization (SEO). There are many ways you can get people to link to your site, but perhaps the best way is to provide compelling content that people will want to link to on their own. It takes a little work to get the initial interest in your site or blog, but once you have regular traffic on your website or blog the more compelling content you have the more likely you will be able to get others to link to you.

One thing you can do is create blog posts or have a page on your website that contains content like a how to article, or a “Top Ten” list such as “Ten Reasons to Not Buy a....” Content written from the point of view of an expert giving tips and advice is a great way to get people to want to link to your content.

Another thing you could write about would be a well-thought-out argument on a controversial topic. The idea is to get people talking about what you write about and make them want to share it with others. You want to create conversation about your blog post or website content so more and more people will link to it. The more people you get to link to your blog or your website, the more it helps your search engine ranking.

For more information, please visit http://www.hitwebdesign.com or call 1-866-211-0743.

Quality Content Improves SEO, Search Engine Ranking

A key factor for any website seeking business traffic is visibility. Substantial, well-written copy is one of the most important factors to ensure your website is placed into top search engine results.

To get out in front of a large online audience, words matter. Poor wording can cause your website to be swallowed up in the vast sea of the World Wide Web. Those that stand out have learned to play by search engine rules, optimizing themselves to include what search engines like best.

Rule No. 1—Use quality content.

Search engines review and classify websites by reading their text. They look for keywords that have relevance to the words people type in to find something on the Internet. If you're a plumber in Phoenix, for example, you will definitely want to include the words “plumber” and “phoenix” on your site.

But, it's not that easy. Search engines have gotten wise to sites that simply use repeated, or spammed, keywords. Search engines now look at the text as a whole, factoring in the relevance and quality of the entire content as it relates to these keywords. So, including “plumber” and “phoenix” is important, but so is ensuring that these keywords, and other relating keywords, are placed strategically within well-written copy.

For more information, please visit http://www.hitwebdesign.com or call 1-866-211-0743.