Why You Need Good Product Descriptions

There is a lot of talk about SEO these days. Everyone is trying to get to the top of the search results on Google and other sites using targeted keywords. The idea behind this is that if certain keywords and phrases are entered in a search engine then, if you optimize around these keywords, you will have a higher search engine ranking. This works well for many companies, but what about an online retailer that offers many different, and possibly unique products? Optimizing for one or two keyword phrases may exclude the majority of your products.

There are a few things you can do that can actually help bring in more customers and help them find your products. If you are familiar with SEO, you may have heard of a term called “Long Tail.” This refers to longer search phrases, more than 3 or 4 words that people are searching for when they are searching for something very specific. For example, let's say someone is looking for a new pair of jeans. Your potential customer already knows the style, the color, the fit, the brand, and maybe they are looking for a sale or discount, so instead of typing in blue jeans, maybe they would type in “30 32 Levis 501 blue sale.” It would be silly to optimize your whole website around this one phrase, but by having well-written product descriptions for each of your products, your website will contain the phrases that people are searching for when they are looking for something very specific.

HIT Web Design can help you write product descriptions for you products. We also offer SEO URLs where each of your individual products has part of the product description right in the URL. With good product descriptions and SEO URLS, you will increase the chance that someone will find your site and buy your products.

For more information, please visit http://www.hitwebdesign.com or call 1-866-211-0743.

What is Meta Data?

You may have heard of meta data or you may have not—but it is one of the most important aspects of your site when it comes to how search engines find and rank your site. Meta data is information about your website, or more precisely each of the web pages on your site, that is not part of the main body of the text. Meta data works behind the scenes to tell web crawlers and the search engines what your site is about, and because of this it is important for it to contain keywords to help your sites Search Engine Optimization.

The three main elements of meta data are the Page Title, Page Description, and Keywords.

Page Title
This is the most important piece of meta data and should be keyword phrases that accurately describe what your site is about, and a phrase that people are searching for. The Page title appears at the top of each of your web pages.

Page Description
The page description tells in only a few sentences what your website is about. It is important to use keywords here as well, while accurately and concisely describing your website. This is the information that appears when you do a search on a search engine under the results.

Keywords
Due to abuse, the keywords meta data is not as important as it once was when determining a websites search engine ranking. However, it is still used and listing keywords here can be of some benefit to your site.

HIT Web Design writers can help you find the keywords and write content for your site that can help improve your sites search engine rankings.

For more information, please visit http://www.hitwebdesign.com or call 1-866-211-0743.

What is SEO?

Building your web site is only the first step in having a successful online business.

Once your website is up and running, you need to do something to get people to it. SEO, or Search Engine Optimization, encompasses several ideas that, when implemented, can increase your natural search engine rankings.

It can be a big challenge. After all, you may be competing against companies that spend tens of thousands of dollars a month on Search Engine Optimization.

Fortunately there are things that you can do, at very little or no cost, to optimize your site.

When you are considering Search Engine Optimization and your website, you need to think of every page of your site. Some website owners spend a lot of time and energy optimizing their home pages but neglect optimizing the other pages of their site. For each page of your website you should include, as a minimum, excellent keyword-enriched content and a page title.

For more information, please visit http://www.hitwebdesign.com or call 1-866-211-0743.