Simplify Your Website Pages

Selling multiple products on your website? Make it simple for your customers to find the product(s) they are looking for. If you have multiple product lines, you should have multiple pages. Don’t try to squeeze all of your products onto one page! When you have multiple pages, you can have a dropdown menu that allows your customers to quickly find the product they want.

In addition to multiple pages and dropdown menus, you can add a quick-search to your website. Using a HIT product, HIT Search, customers can do a keyword search that will bring up related items that are on your site. HIT Search also provides you with valuable reports that let you know which words and phrases your potential customers are searching for. This allows you to cater your website to your actual visitors by building your website around the items they search for the most.

For more information, please visit http://www.hitwebdesign.com or call 1-866-211-0743.

Guide Your Visitors

Do you know that most visitors to your site will only search your site for a few seconds to find what they are looking for? That means that you must get them what they want—fast! If you only offer a few products, make them easy to find. Include the products on your landing page or have an easy-to-see button that links to your products.

Step back a few feet from your monitor and take a look at your website. Can you clearly see the button you're asking your visitors to click on? If not, make it bigger or find another way to make it stand out.

For more information, please visit http://www.hitwebdesign.com or call 1-866-211-0743.

Help Visitors Find What They're Looking For

Isn’t it frustrating when you go into a store searching for an item that you just can’t find? You search in all of the logical places, but can’t find what you are searching for. If you’re lucky, you find a store employee who knows where the item is. Trying to find a specific item on the internet can be equally frustrating. You can search through site after site, trying to find that item.

Of course, when you are searching online, you won’t spend a lot of time searching one website trying to find a product. Instead, you’ll go on to the next site, and the next, and the next, until you find what you are looking for. You just don’t have time to spend searching through page after page on one site in order to find the product you want. Your customers have the same mindset.

So the next time you look at your website, take a look from your customer's perspective and ask yourself how easy it is for them to find what they're looking for.

For more information, please visit http://www.hitwebdesign.com or call 1-866-211-0743.

Converting Visitors to Buyers

You’ve worked hard at creating your web site. It is now complete, live for everyone to see, and now you need to do some business. You want the site to pay for itself and become a benefit for your business. So you’ve worked equally hard to get people to the site, bring it into the public eye and make it visible to the world. However, all the traffic to your site means nothing if you aren’t converting those visitors to actual paying customers.

How do you accomplish this? Through a process called conversion. Conversion is the process by which you take browsers, or viewers, and turn them into a customer; someone who pays for your goods and/or services. Your conversion rate is the ratio of visitors to your site compared to how many of those visitors are actually buying. Without this all important conversion, the work and money you have spent getting those visitors to your site is wasted. So how do you change the viewer to a customer?

According to Forrester as of August 2007 the average conversion rate in e-commerce is 2.9%. Your target then is to match this or exceed it. Increasing the conversion rate of your online business makes sense in a lot of ways. You’re maximizing your efforts in marketing and making those dollars make more sense for you as well as increasing revenue without spending further marketing dollars or manpower. There are some simple ways to make sure you are doing all you can to maximize your potential in conversions.

First of all, make sure you’re providing great content in the site. I’ve talked a lot about that in earlier blog entries and can’t emphasize enough how important great written content is. Make sure your content is grabbing your visitor’s attention and that it tells them exactly what it is you want them to do immediately. Don’t make them guess. Along the way, think about ways to build customer loyalty – that way those marketing dollars not only get a onetime customer but build a future relationship that keeps bringing the customer back again and again. Some kind of reward for the customer to return usually works – maybe a coupon for a percentage off on their next visit to your site.

In short –

• Write and implement great content for your site
• Grab your visitor/buyers attention and hold it
• Make it easy for them to know exactly what you want them to do on the front page
• Find ways of building your customers loyalty

For more information, please visit http://www.hitwebdesign.com or call 1-866-211-0743.