What Is My Website Message and How Do I Write It?

You’ve decided your business needs a website, or possibly you have a book to announce, an event to promote or you need a web page to promote your resume…there are many reasons you need a presence on the internet and these are only a few. Regardless, at this point you know you need the website, and you’ve decided to go with a professional design company as the best option to get yourself to where you need to go. You have determined there are a lot of options out there for professional web design but you’ve sifted through all the available choices and you’ve picked a design company (hopefully you’ve picked HIT Web Design!).

Phew! You’ve done a lot…but now you’ve arrived at one of the hardest parts; written content and what message you need to convey. You need to define what your message is going to be with the web site, and how you’re going to get that across to the client/viewer. Luckily, you are the most knowledgeable person about what your message needs to be because it is your business. You know your business like no one else possibly could. That doesn’t make writing content easy, but it makes it a lot simpler than it might be trying to define a message with no knowledge at all. Many design companies such as HIT Web Design can provide professional help with writing your content, most of the time for a very reasonable, nominal fee. They need at least some guidance from you, but hopefully you have some idea at this point of the general message you want to get across. You can give the professional writer assigned to your project some guidance and a direction to go in. They will now work with you in the process of putting together a coherent, concise message to accomplish what you want with your site.

A list of criteria for your message should look something like the following –

• Your website should be custom, distinctive and innovative, something that steps out of the crowd of your competitors.
  
  
• Don't be too wordy with too much text and content. Get to the point concisely in order to hold your viewers attention.
  
  
• Your client/viewer should immediately know what they are supposed to do on your site or be able to find what they are looking for. Use bullets or outlines to make your points. They are easier to read and follow.
  
  
• You should give your customer a lot of opportunities to call you, write you, respond to you, buy from you…whatever you are trying to get them to do you need to make it obvious and easy for them to do it. This is called establishing a “call to action”.
  
  
• Once your website is live, consider how you will drive customers to it. How are you going to market it? If you don’t bring attention to your site, no one will know it exists. Unlike the Field of Dreams, if you build it, they will NOT come unless you shout it out to the world! (Use search engines, articles, advertising, yellow page listing, etc.)

If you want to write your content yourself, as stated above you know your business best. If you are unsure of your writing abilities or just don’t have time, a professional writing service such as HIT is probably going to be your best bet. They can write it for you or at least proof anything you write.

For more information, please visit http://www.hitwebdesign.com or call 1-866-211-0743.