The internet provides ample opportunity for communicating about numerous subjects. You can learn about everything from the eating and sleeping habits of a leopard tortoise to the best place to skydive in North Dakota. As a small business owner, you should be part of the online conversation. More specifically, you should lead the conversation that is taking place in and about your industry. If you aren’t part of the conversation, start today. All you need to get started is a website with a blog that contains informative articles.
Blogs are great because you can post information while you give your potential customer a chance to interact with you. Once you’ve got a blog of your own, find out who is leading the conversation in your industry. Do this by searching out keywords and key phrases that are appropriate to your industry. Do this using at least a dozen key words or phrases. What sites are showing up in the results?
Your site will have to do more than show up in the first few search engine results for someone to consider you an industry expert. Look at the sites and see who is interacting with your potential customers. When you find reliable information and interaction, you’ve found an expert.
What is the expert writing about? What are they getting the most response from? What isn’t working for them? You don’t want to repeat articles that have been written on other blogs, but you can write about similar topics. In short, you want to find out where and what your intended audience is reading, and then give them what they want.
For more information, please visit http://www.heritagewebdesign.com or call 1-866-211-0743.
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