SEO Content Writing Helpful Hint #3

Have you ever shopped at a retail store that didn’t have someone working behind a cash register? Of course not! In most stores, cash registers are easy to find. They have a light with a number on it, a sign that says check out or pay here, or some other way of letting you know where you can trade your money for a service or product.

Each page on the website should have a purpose (usually selling something).

The “purpose” for each page can also be called the call to action. Placing a call to action on each page gives the website’s customer a place to trade his or her money for a service or a product. The call to action may be “give us a call to find out more information!” It might be “To sign up for an appointment, please fill out the form below.” You may be trying to get the potential customer from the home page to the services page. No matter what the call is, you should work it in to every page of text. If there is no call to action on the page, then why even have the page on the website?

In many cases, a call to action is associated with contact information. Because of this, you probably want to include contact information in a visible spot on the page, not buried beneath (or mixed with) a lot of text.

For more information, please visit http://www.hitwebdesign.com or call 1-866-211-0743.

Do You Have the Right Team? -- Preparing to Launch Your Online Business

We’ve talked about creating a mission statement, knowing your strengths and weaknesses, and developing a strategy for your online business start up. Now is the time to tout you and your team. Your confidence, enthusiasm, and vision are incredibly important to the success of your business, and to gain the confidence of investors. They are ultimately investing in YOU, so sell yourself and your team! Consider:

Who are your team members, managers, or partners? What is their level of education? Do you or they have any experience in similar ventures or businesses? Are you particularly passionate about your products? Why? Who will be in charge of what? Who has final decision-making authority?


Every business can potentially be faced with challenges. What risks might you face in your business, and how will you be prepared to face them? Consider:

Have you in the past, or are you currently facing litigation? Do you have access to an attorney? Do you have adequate insurance coverage for your business? Who is in charge of record keeping, and how are those records stored and protected? Do you use an accountant?


Once you have a plan for your online business, you need a website. When conceiving your website, before you think about colors, pictures, or even format, take into consideration the answers to the questions above and come up with the purpose of your website. That will make your web design process a lot easier.


This series of blog articles on starting an online business begins here .

For more information on starting an e-business or creating a new look for your current e-business, please visit www.hitwebdesign.com or call 1-866-211-0743. Stay current on the latest products and web trends at www.hitnewsfeeds.com/ .

Top 3 Reasons Tiger Woods Should Not Design Your Website

Top 3 Reasons Tiger Woods Should Not Design Your Website

1. Not Enough Focus on the Links
When Search Engine Optimization (SEO) experts were asked to weigh in on the most important elements of getting good rankings on search engines, they said it was links...and links, and links.

2. Lack of Design Standards
The internet is a haven for creativity, and the ingenuity of designers will no doubt constantly evolve and continue to impress. Nevertheless, when it comes to usability and function, there is a strong case for adhering to a “standard of design” when developing websites.

3. Inability to Drive…customers to your site
There are definitely a myriad of ways to market your website and your web based business. Some of those you might overlook because you may not think of a website as part of a traditional media campaign. Some of the least expensive and yet surprisingly effective ways of marketing your sites are some of the oldest in the book.

Testing Your E-mail Marketing Campaign

Testing is an important but often overlooked step when creating a marketing campaign. A well written marketing email is useless if it goes right to someone’s junk folder. Another thing to consider is how your e-mail will look with different email programs such as Hotmail or Gmail especially with html emails. There are several things you can do to test your campaign before you send it out to all your customers.

One thing you can is set up several free email accounts with different email services like Yahoo and Gmail to test your campaign. You will not only see what the email looks like with the different services but you can also see on which service the email goes right to the junk folder. You can then tweak the text and subject line as needed to help avoid your email ending up as spam.

After the campaign you can also test by seeing how may of your emails were opened by your customers. The percentage is a good indication of whether or not a large amount of your emails are ending up as spam, this is also a good indication of the effectiveness of your subject line and text if a large percentage of your emails were opened. This can help you plan future marketing campaigns.

For more information, please visit http://www.hitwebdesign.com or call 1-866-211-0743.

So You've Discovered You Need a Website...

You look around on the internet and you see a lot of different options. It’s seriously confusing! Who to choose? Should you do it yourself? Do you go for someone that is inexpensive? Or do you pay top dollar figuring that you’ll get the best work that way? How do you avoid getting scammed?

There are many questions to ask yourself in this situation. We’ll start at the beginning…doing it yourself.

Much of the time we know someone who has put together a website. It seems like everyone has done it these days. There are a lot of opportunities out there to edit or create a site out there. You may have even dabbled in it by creating a Myspace page or something similar. Doesn’t seem that hard. Perhaps you can even have a student you know create it. Why hire a professional design company when you can do it yourself? There are many reasons this may not be the wisest course…

If you choose to do it yourself, are you prepared to spend the time creating and maintaining the site? It can be incredibly time consuming to keep a site fresh. Also, do you have the knowledge of search engine optimization that will get your site ranked where you need it? Can you create a custom design or will you have to use a template that who knows how many other company’s have used as well? These are just some of the questions you have to ask yourself before taking on the task of creating a website that is going to represent yourself and your company.

Many of the same questions apply to giving the project to an amateur designer. There is no doubt there are some very talented amateur designers out there, but do they have the experience to tell you exactly what you actually need for your site? How to design it to optimize it for the viewers you are after? Do they have the time to maintain it for the long run? Do they know how to do search engine optimization?

A professional design company knows all these things and more. They can optimize your site for search engines as well as optimize the graphics for fast download times. They know from first hand knowledge what kind of things your site will need for your business and how to design it for the optimum viewing experience for your viewers. You know your business, so more than likely it is to your advantage to let the expert use their time to build your site while you concentrate on building your business. Creating a website takes a lot of time; everything from writing your content to figuring out what will work for your site on the different kinds of browsers. So there are many things to consider when deciding who is going to help you with your web presence.

Tomorrow we will go into price; what is reasonable and what do you actually need to spend to make sure you have a website that will not only be functional but easy to use for your clients and viewers.

For more information, please visit http://www.hitwebdesign.com or call 1-866-211-0743.