Black Friday and Cyber Monday: People are Using Mobile Devices
After putting down the turkey knife, people picked up their mobile devices for a surge in holiday shopping, according to a study by Novarra, which showed that mobile web traffic went up by a whopping 1,209 percent during the shopping frenzy of Black Friday and 110 percent on Cyber Monday.
The study's findings suggest just how vital mobile technology is becoming as a marketing and commerce medium.
"This is further confirmation that consumers increasingly rely on the internet via mobile phones for their daily habits and routines," said Scott Cotter, senior director of marketing of Novarra in a December 1 press release. "For many shoppers, browsing special deals, comparing products, pricing and other information while they are on the run—even at a retailer's location, has become second nature."
Several of the top retailers saw large spikes in mobile device shopping on Black Friday, the study found. Mobile device users shopping on bestbuy.com jumped by 792 percent. On walmart.com, 740 percent; sears.com, 492 percent; and macys.com, 447 percent.
As these indicators suggest, businesses who have not made their online marketing and stores compatible with mobile devices will be at a distinct advantage in the coming holiday shopping season.
Learn more about how HIT Web Design can help you optimize your website for mobile devices.
Showing posts with label online shopping. Show all posts
Showing posts with label online shopping. Show all posts
Friday, December 4, 2009
Wednesday, December 10, 2008
For the First Time, Divided Shoppers Prefer Web to In-Store
For the first time, the web has surpassed the store as the preferred way for multi-channel shoppers to purchase holiday gifts, according to the e-tailing group's third annual "Mindset of the Multi-Channel Shopper Holiday Survey," sponsored by ATG, Retailer Daily reports.
Nearly half (49%) of those shoppers say they intend to do their holiday gift buying online, compared with 44% who plan to do so in-store, found the online survey of over 1,000 adults who shop online four or more times per year, spending at least $500 annually.
Other key findings:
Reasons for shopping online start with saving time (88%), locating hard-to-find products (84%), greater selection (83%) and avoiding the crowds at the mall (83%) - all surpassing saving money, which is still an important factor (80%).
Because of the tough economic climate, 52% of consumers plan to buy fewer holiday gifts this year. The average number of gifts is projected to be down from 16+ last year to 11-15 this year
Although consumers plan to buy fewer gifts and spend less for those gifts, 72% (vs. 65% in 2007) are planning to research products online prior to purchasing.
Over 91% plan to purchase the same number or somewhat more gifts online; that's equal to last year's levels.
"Value spending is definitely the mantra as these multitasking consumers watch and monitor the web to get the best deals," said Lauren Freedman, president of the e-tailing group. "Holiday gift buying is particularly impacted by this propensity for shopping smart as consumers preview online to get the most for their money."
Convenience and efficiency have clearly made shoppers more comfortable with the online channel, as evidenced by more products' being sold across a broader range of categories as well as increased usage of tools and information, according to the e-tailing group.
Additional findings:
The No. 1 customer reason for not buying more online is the high cost of shipping; that's according to 78% of those surveyed:
Free shipping (95%) and sales/specials (83%) are at or near the top of the list of what influences the buying of gifts online; another is keyword search (86%).
For 42% (vs. 30% last year), gift cards will account for 11-50% of their online holiday spending. Wish-list use has also accelerated, with 35% (vs. 25% last year) reporting that they have shopped online from someone else's wish list three or more times.
"Although the internet is now the shoppers' channel of choice, economic pressures are making the stakes high for merchants. They need to continually learn from and react to their customer's multi-channel demands," cautioned Kelly O'Neill, e-commerce marketing director for ATG. "It is imperative that practical solutions be deployed wisely throughout the holiday season and into 2009."
For additional information, or help with your website please call Heritage Web Solutions at: 1-866-754-1441.
Article by: VOX Marketing www.marketingvox.com
Nearly half (49%) of those shoppers say they intend to do their holiday gift buying online, compared with 44% who plan to do so in-store, found the online survey of over 1,000 adults who shop online four or more times per year, spending at least $500 annually.
Other key findings:
Reasons for shopping online start with saving time (88%), locating hard-to-find products (84%), greater selection (83%) and avoiding the crowds at the mall (83%) - all surpassing saving money, which is still an important factor (80%).
Because of the tough economic climate, 52% of consumers plan to buy fewer holiday gifts this year. The average number of gifts is projected to be down from 16+ last year to 11-15 this year
Although consumers plan to buy fewer gifts and spend less for those gifts, 72% (vs. 65% in 2007) are planning to research products online prior to purchasing.
Over 91% plan to purchase the same number or somewhat more gifts online; that's equal to last year's levels.
"Value spending is definitely the mantra as these multitasking consumers watch and monitor the web to get the best deals," said Lauren Freedman, president of the e-tailing group. "Holiday gift buying is particularly impacted by this propensity for shopping smart as consumers preview online to get the most for their money."
Convenience and efficiency have clearly made shoppers more comfortable with the online channel, as evidenced by more products' being sold across a broader range of categories as well as increased usage of tools and information, according to the e-tailing group.
Additional findings:
The No. 1 customer reason for not buying more online is the high cost of shipping; that's according to 78% of those surveyed:
Free shipping (95%) and sales/specials (83%) are at or near the top of the list of what influences the buying of gifts online; another is keyword search (86%).
For 42% (vs. 30% last year), gift cards will account for 11-50% of their online holiday spending. Wish-list use has also accelerated, with 35% (vs. 25% last year) reporting that they have shopped online from someone else's wish list three or more times.
"Although the internet is now the shoppers' channel of choice, economic pressures are making the stakes high for merchants. They need to continually learn from and react to their customer's multi-channel demands," cautioned Kelly O'Neill, e-commerce marketing director for ATG. "It is imperative that practical solutions be deployed wisely throughout the holiday season and into 2009."
For additional information, or help with your website please call Heritage Web Solutions at: 1-866-754-1441.
Article by: VOX Marketing www.marketingvox.com
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