Blogs: Don’t Do Business Without Them

Household phrases of advice like “Make sure you wear clean underwear in case you are in an accident.”, attributed to the mothers of the world, and a popular credit card company, “Don’t leave home without it” are joined by another timely piece of advice; “Blogs—Don’t do business without them”, recommended by the marketing department at Heritage Internet Technologies.

Blogs! What the heck are they? A Blog is comparable to an online journal that allows the owner to post comments, stories, personal viewpoints, etc. It also gives the visitors the ability to comment on what’s been posted.

What are their benefits?

Gain Popularity: Find others who share similar opinions and interests. The site will accrue popularity as others develop a habit of reading the Blog. Any type of website that has the potential of attracting a “following” can benefit from a Blob Database.

Control the Conversation: The administrator has access to features that will enable them to control the conversation. If there is harassment, negativity, or obligatory postings, they can boot and block the offender as well as update comments and entries to encourage visitors to keep checking back to see what’s new.

Search Engine Ranking: By making regular posts at least once per week (minimum) a Blog can boost the placement in the search engines. In order for this to work, users must use an update service to advertise the fact that an update has been made. This is also made more effective when the Blog is integrated as a part of a site. There are many services that can be used. A couple of these are: http://pingomatic.com, and http://blogsearch.google.com/ping.

Create Value: Keeping readers informed for free fosters trust. When visitors to a site begin trusting the opinions and advice posted on a site, they are more likely to purchase services or products from the site.

For questions and further information on how Blogs can benefit your business, remember the friendly professionals at Heritage Internet Technologies are just a phone call away.